The Fat Kids and McDonalds
I saw this post on Jeff's blog and I went to make a comment about it, only to realize that I was filling up his comments box, so I'll post my comments and thoughts here...
I actually caught the interview with the Plaintiff’s lawyer on the Today Show this morning. What a Wack-job. He told the woes of one child who is 15 and 400lbs. This child has eaten at McDonalds "EVERY SINGLE DAY" since age 6. He claimed that the child did this because McDonald's encourages people to eat there everyday with their "(Fill in the Blank Sandwich) that's only (Low Price) EVERYDAY" slogan on their ads. He also said that they specifically target young kids with their bright ads, toy giveaways and "theme-park like characters and atmosphere"
There are so many things wrong with his claims that I don't even know where to start:
First....of course McDonalds is going to encourage you to eat there everyday...that's how they make money moron. They don't sit there and say "Eat at McD's everyday and you'll be the most physically fit person on earth...girls will like you...you will be cool." So I see no false advertising or wrong doing there. Wal-Mart runs similar ads with their "Everyday low prices" slogan and round smiley face. The case can be made that more damage can be suffered by someone who goes to Wal-Mart everyday than someone who eats McDonalds every day. At least the person eating at McDonalds reaps some sort of satisfaction from their meal...and they might die quicker. I say this because, going to Wal-Mart daily would make me suicidal, there for wishing I'd opted for the clogged arteries route.
Second... A Theme park? I have been to Disney World (19 times) and I think I can safely tell you that McDonalds is NOT a theme park. Ok, some McDonalds have playgrounds but if that makes it a theme park then EVERY ELEMENTARY SCHOOL IN AMERICA is a theme park. I don't see kids clamoring to go to school because it's a theme park. McDonalds has characters that appeal to children and they offer toy giveaways and kids meals this is true. However, once again it does not make McDonalds the cause of children's weight problems. If this was the case, then every entity that has a spokes-character that appeals to children can be at fault for something. Let's start with the Olympics, they have a cute mascot (they can be blamed for teaching children to be overly competitive therefore causing them to fight with their friends), or any NBA team (the list of things they teach children to do is so frightening I can't bring myself to post it), Kellogg's cereals all have cute spokes-character's (and their cereals are oh so good for you)...the list could go on...
Third...who is McDonald's target audience? Kids? Why? Because they are the only ones who's digestive systems can tolerate the food, and they are the only ones who don't know the difference in taste between the grease burger they are eating and an actual hamburger. Also, McDonald's doesn't care if your child is throwing their food on the floor, wiping it on the walls and running around like a crazy person, some other eating establishments may. Therefore...if McDonald's is going to have customers they must rely on children to drag parents into their business, thus they market to the kid. Anyone who's been alive for at least 15 years would recognize that this is not a new concept in marketing many other products do the same thing (anyone seen the Mini-Van ad with the guys from Mosters,Inc in it?).
Fourth...and finally....exactly where were the parents while this particular child was eating at McDonald's every day??? Did they not see any reason for concern? Did they not see the need to feed their child? If that's not grounds for a DHS investigation I don't know what is.
I saw this post on Jeff's blog and I went to make a comment about it, only to realize that I was filling up his comments box, so I'll post my comments and thoughts here...
I actually caught the interview with the Plaintiff’s lawyer on the Today Show this morning. What a Wack-job. He told the woes of one child who is 15 and 400lbs. This child has eaten at McDonalds "EVERY SINGLE DAY" since age 6. He claimed that the child did this because McDonald's encourages people to eat there everyday with their "(Fill in the Blank Sandwich) that's only (Low Price) EVERYDAY" slogan on their ads. He also said that they specifically target young kids with their bright ads, toy giveaways and "theme-park like characters and atmosphere"
There are so many things wrong with his claims that I don't even know where to start:
First....of course McDonalds is going to encourage you to eat there everyday...that's how they make money moron. They don't sit there and say "Eat at McD's everyday and you'll be the most physically fit person on earth...girls will like you...you will be cool." So I see no false advertising or wrong doing there. Wal-Mart runs similar ads with their "Everyday low prices" slogan and round smiley face. The case can be made that more damage can be suffered by someone who goes to Wal-Mart everyday than someone who eats McDonalds every day. At least the person eating at McDonalds reaps some sort of satisfaction from their meal...and they might die quicker. I say this because, going to Wal-Mart daily would make me suicidal, there for wishing I'd opted for the clogged arteries route.
Second... A Theme park? I have been to Disney World (19 times) and I think I can safely tell you that McDonalds is NOT a theme park. Ok, some McDonalds have playgrounds but if that makes it a theme park then EVERY ELEMENTARY SCHOOL IN AMERICA is a theme park. I don't see kids clamoring to go to school because it's a theme park. McDonalds has characters that appeal to children and they offer toy giveaways and kids meals this is true. However, once again it does not make McDonalds the cause of children's weight problems. If this was the case, then every entity that has a spokes-character that appeals to children can be at fault for something. Let's start with the Olympics, they have a cute mascot (they can be blamed for teaching children to be overly competitive therefore causing them to fight with their friends), or any NBA team (the list of things they teach children to do is so frightening I can't bring myself to post it), Kellogg's cereals all have cute spokes-character's (and their cereals are oh so good for you)...the list could go on...
Third...who is McDonald's target audience? Kids? Why? Because they are the only ones who's digestive systems can tolerate the food, and they are the only ones who don't know the difference in taste between the grease burger they are eating and an actual hamburger. Also, McDonald's doesn't care if your child is throwing their food on the floor, wiping it on the walls and running around like a crazy person, some other eating establishments may. Therefore...if McDonald's is going to have customers they must rely on children to drag parents into their business, thus they market to the kid. Anyone who's been alive for at least 15 years would recognize that this is not a new concept in marketing many other products do the same thing (anyone seen the Mini-Van ad with the guys from Mosters,Inc in it?).
Fourth...and finally....exactly where were the parents while this particular child was eating at McDonald's every day??? Did they not see any reason for concern? Did they not see the need to feed their child? If that's not grounds for a DHS investigation I don't know what is.
